The artificial intelligence (AI) is already present in our daily lives. We can see it behind the generation of advertisements based on search preferences or trends, chatbots, up-to-date customer services, and production lines that work primarily without human interaction.





The tendency is for less strategic operations to be increasingly assigned to machines, thus replacing human labor. This technology can and should be used for your business from your strategic planning. Want to know the reason? So follow the 10 advantages of artificial intelligence applied to business!

Once artificial intelligence is included in the company’s planning and strategy, businesses gain agility and flexibility, enabling them to quickly develop custom solutions and deliver measurable results to customers, partners and employees.

This is all possible through the collection, storage, correlation and  analysis of data  and information bringing accurate and fast diagnostics. Thus, decisions are made smarter, which is already a huge competitive advantage for business, taking the company to another level of the market.

2. Best Customer Service Experience

With social networks increasingly integrating people’s daily lives, the positioning of brands against the competition is directly influenced by the opinion of customers, so it is important to invest in quality of service.

New cognitive computing technologies are able to understand human language and provide appropriate answers, even understanding ironies and irritation in the client’s tone of voice.

This enables them to be automated, reducing waiting time, solving problems quickly and accurately, and collecting data that will be used to create personalized experiences based on customer expectations and needs.

3. Increased IT Security

Companies are increasingly investing in the security of their data, and artificial intelligence can detect and prevent security attacks, as well as control user and  automation issues.

The ability to learn through algorithms enables AI to support information security professionals, enabling a more proactive stance for this group as technology provides reliable data and information for decision making.

4. Prediction and error reduction

There is already software that controls the entire production line through predictive maintenance, detecting any problems or changes in machine performance or product failure.

These tools are highly sensitive and can alert managers immediately about these occurrences, as well as foresee failures, analyze risks and solve problems, avoiding large losses or total rework. This way, products are delivered faster and better.

5. Increased efficiency and productivity

Optimizing processes ensuring efficiency and higher  productivity  is one of the main goals of AI application. From software and machines, you can process data and use reports to streamline processes.

You can also integrate company sectors through a single system that analyzes and controls a variety of information, such as logistics, marketing, sales, purchasing, inventory, production, and finance.

6. Increased Automation

Companies today are heavily dependent on communication tools whose human interaction is needed, such as phone calls, emails, social media, and attendants. AI, however, is capable of providing an environment in which communication is automated.

However, do not associate this possibility with those older chats where the robots only answered specific questions and without any kind of customization.

Today, Artificial Intelligence allows analysis of old conversation and registration data so that chatbots (as service robots are called) can be programmed to check messages and respond to customers accurately.

Also, AI machine learning enables your company to be proactive in communicating with customers, for example by conducting consultations and  surveys  to improve service quality and verify satisfaction.

7. Time saving

Every human resources manager knows that employees do not devote 100% of their time at work to performing company tasks. After all, our brain needs interaction with other people, easily fatigued with repetitive activities.

Also, there is a natural physical and psychological limitation of our species. This does not mean that human labor is inferior. On the contrary, it is so valuable that it must be saved for the most important processes in your business – which probably require intelligence, creativity and versatility.

Even so, AI can be a great ally in time optimization. After all, robots do not get tired after performing the same task for hours. They can therefore work 24 hours a day, 7 days a week if you have a good IT infrastructure. In addition, it can be applied to many in various business sectors, such as:

Human Resources: It can assist in hiring employees, for example, by understanding their turnover pattern in companies, or by analyzing multiple resumes at the same time and selecting those for the job profile;

System integration: Some companies have multiple platforms to perform business tasks, such as customer relationship CRMs, financial management systems, sales software, and more. Information is stored in databases and often requires an employee to pass data between tables. Thus, when a sale is registered in one software, it will be automatically updated in the others by the robot. Today there are business process robots   (RPA) that can perform these tasks without difficulty;

marketing: AI platforms for marketing can understand customer consumption patterns of products and content through blog, website, and e-commerce interaction. From this, the robot itself can choose products to trigger email marketing campaigns.

In addition, another major advantage of robots is that they make virtually no mistakes and can even help to mitigate employee mistakes, prevent bottlenecks and shorten the process of company activities.

8. Qualification of the workforce

It is a myth to say that technology, especially AI with its robots, will bring unemployment to people and make it harder for them to enter the job market.

Conversely, introducing this feature into your business will require hiring qualified staff to develop, manage, and operate robots and tools. This results in a greater perspective of growth and professional qualification.

However, contrary to what many think, many of these tasks do not require higher education. In the future, many schools are likely to be offering mid-level technical courses for various new professions such as robot coaching, IT infrastructure maintenance, and so on.

9. Facilitating decision making

Today, with every interaction with computers, your employees and customers are producing more and more data that can be leveraged for daily decision making. After analyzing Big Data, AI systems are able to accumulate knowledge and simulate the best ways to make a decision about a given process.

This machine learning technology can, for example, tell managers if the company is paying too much in taxes. In the human resources industry, the manager can create a series of productivity and efficiency indicators for robots to track each employee’s results.

Thus, the machine will automatically send reports to  management  and indicate which employees currently need feedback, either for correcting directions or for compliments.

10. Real time assistance

Achieving customer satisfaction is one of the biggest goals of companies today. Using AI, you can create chatbots that will provide real-time assistance. This way, your company can place them on the e-commerce site to perform various functions, such as:

  • ask questions about products;
  • answer questions about forms of payment, freight, operation of physical points of sale, among others;
  • update them on the progress of their orders;
  • offer offers regarding products previously left in the shopping cart, etc.
  • Also, by collecting customer data, AI is able to deliver products based on interactions with chatbots.

In addition, AI can play a proactive role in assisting the customer by seeking to resolve their problems and pains before they seek service channels. For example, your business app might use geolocation sensors to let you know when the customer is within points of sale.

Given this, the app will search for information on weather or traffic services to help you find the best route back home. These facilities are a huge differentiator to captivate and impress your customers.

The possibilities are very wide and so it is very important to have the  advice  of an experienced company to explore the tools that would be most strategic for your business at the moment.

In a few years, we believe that virtually every business sector will use robots for some of their tasks. Those who do not use will probably lose important competitive advantages.

As we have seen throughout this post, there are numerous advantages of artificial intelligence applied to business, increasing competitiveness, productivity and information security, improving customer service and preventing and reducing errors.

All of these advantages reduce turnaround times and maximize company profits and results with a significant impact on brand positioning.